Across the nation, arts organizations and the communities they serve are in a constant state of evolution. As arts marketers, how do we successfully maintain organizational relevance while building sustainability in our rapidly changing world? How can we meet change with a responsive, creative, and flexible approach? How can we capitalize on change to fuel inventive and unconventional thinking, forward-thinking solutions, and a willingness to experiment?
With continuous shifting trends in the landscape of arts marketing and audience engagement, arts organizations must go beyond “embracing” change. Instead, we need to desire change, seek it out, work for it, and invest in it; we need to Fuel the Change.
Exciting results await for arts organizations that fuel change within their organizations and communities. Join 650+ arts marketers in Austin this November to find out where the change is heading and learn the strategies and tactics for adapting to meet the demand.
April 4, 2024 | 12:00-1:00 p.m. | Online
In this virtual workshop, Rob Greer, Tyron Hoisten, and Elizabeth Tipton will discuss why representation matters in advertising and content creation, drawing on their recent experience participating in ArtsNow’s SEEN initiative. This panel will be moderated by a member of the Arts & Culture Inclusion Council.
Who should attend?
Nonprofit and for-profit leadership and marketing/communication professionals interested in learning about SEEN and participating in a conversation about the importance of authenticity and representation in our work.