New York Times Bestselling Author Paco Underhill, Author of How We Eat

The Hudson Library & Historical Society will host a live virtual streaming event with New York Times bestselling author Paco Underhill, who will discuss his book, How We Eat: The Brave New World of Food and Drink. Kirkus calls the book “an eye-opening journey…Hopeful and enlightening commentary on the future of the food industry.”

In this upbeat, hopeful, and witty approach, How We Eat reveals the future of food in surprising ways. Go to the heart of New York City where a popular farmer’s market signifies how the city is getting country-fied, or to cool Brooklyn neighborhoods with rooftop farms. Explore the dreaded supermarket parking lot as the hub of innovation for grocery stores’ futures, where they can grow their own food and host community events. Learn how marijuana farmers, who have been using artificial light to grow a crop for years, have developed a playbook so mainstream merchants like Walmart and farmers across the world can grow food in an uncertain future. In How We Eat, Underhill shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.

Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more.