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Transforming Iconic Brands: An Inside Look at The J.M. Smucker Co.

Presented by AAF-Akron at Online/Virtual Space

Apr 15 2021
Transforming Iconic Brands: An Inside Look at The J.M. Smucker Co.

A behind-the-scenes look at the transformation of the The J.M. Smucker Co. corporate identity.

Bad*ss Women in Advertising Series

Presented by Kara Buckler
Senior Director of Creative + Design, The J.M. Smucker Co.

About Kara

In her 17 years with the Company, Kara has developed a passion for leading high performance creative teams, elevating design for iconic brands, and driving new capabilities into the organization. Kara created the Company’s first in-house agency in 2015, growing it in recent years to increase agility and creative excellence across the organization’s Marketing efforts. She also currently leads the Design Management and Packaging Production teams for Smucker with a focus on Visual Identity, Brand Architecture and packaging excellence across the Company’s 40+ brands.

Kara holds a BA in Fine Arts and Business from Mount Union University and an MBA from Ashland University. She lives in Bath Township with her husband and three young girls. Outside of the office, Kara is involved in ANA’s in-house agency committee, 100 Women Strong, Akron Children’s ... view more »

ADMISSION INFO

Open to the public

$5 AAF Members
$10 Non-Members
Free for Students

Attendees will be entered into a drawing for a chance to win a 30 minute one-on-one session with Kara.

INDIVIDUAL DATES & TIMES*

Additional time info:

6:30 – 7pm open hangout

* Event durations (if noted) are approximate. Please check with the presenting organization or venue to confirm start times and duration.

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Arts & Culture Inclusion Council Presents: Representation Matters- Photography and Ad Spend

April 4, 2024 | 12:00-1:00 p.m. | Online

In this virtual workshop, Rob Greer, Tyron Hoisten, and Elizabeth Tipton will discuss why representation matters in advertising and content creation, drawing on their recent experience participating in ArtsNow’s SEEN initiative. This panel will be moderated by a member of the Arts & Culture Inclusion Council.

Who should attend?
Nonprofit and for-profit leadership and marketing/communication professionals interested in learning about SEEN and participating in a conversation about the importance of authenticity and representation in our work.

Register Here!

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