Across the nation, arts organizations and the communities they serve are in a constant state of evolution. As arts marketers, how do we successfully maintain organizational relevance while building sustainability in our rapidly changing world? How can we meet change with a responsive, creative, and flexible approach? How can we capitalize on change to fuel inventive and unconventional thinking, forward-thinking solutions, and a willingness to experiment?

With continuous shifting trends in the landscape of arts marketing and audience engagement, arts organizations must go beyond “embracing” change. Instead, we need to desire change, seek it out, work for it, and invest in it; we need to Fuel the Change.

Exciting results await for arts organizations that fuel change within their organizations and communities. Join 650+ arts marketers in Austin this November to find out where the change is heading and learn the strategies and tactics for adapting to meet the demand.