Fran Belkin worked behind the scenes for over thirty years as her husband Jules and his brother Mike built Cleveland-based Belkin Productions into a concert promotion powerhouse. When the business sold, Fran’s collection of t-shirts and memorabilia wound up in boxes in the attic, until one day she realized these mementos—chronicling over thirty years of rock and roll history—could illustrate the incredible story of a most unusual family business.

And unlike the concert tees the rest of us wore, these shirts were designed and produced in very small quantities as “swag” for the bands and crew, rarely seen beyond backstage. In Rock This Town!, these shirts are artfully woven together with vintage snapshots, concert photography and backstage memories to paint a picture of the times, the music, the bands and the Belkin company from the 1960s to 2001.

We welcome you to attend our book signing and author reception, where the book will be available for purchase at a special event price of $15.

This book is for those who were out front, standing drenched in a World Series of Rock downpour, singing along to every word of their favorite song, Bic lighters in the air, screaming for another encore. Rock This Town! is a love letter to every fan of rock and roll.

This free event will take place in the Northside District at Zeber-Martell Gallery.