Aligning Your Digital Marketing With Your Customer's Journey
Please note, this event has expired.
Speaker is De-de Mulligan, President & Chief Content Strategist from Mulligan Management Group.
In today’s challenging digital marketing world, the ability to align messaging across channels, segment your best performing audiences, and create cohesive journey-mapping from awareness through sales is critical for success. It’s especially challenging because getting it right means closely collaborating and coordinating with multiple departments and stakeholders.
This session explores how to get in step with your customer as they follow their paths towards interest, engagement, and conversion.
Pizza, Salad, Water, Coffee, and Hot Tea will be provided.